Hence, Shift is well positioned to benefit from the inevitable growth of e-commerce in the used auto retail market. Today, e-commerce penetration in this market stands at less than 2%. In the United States alone, the highly fragmented used-car market is estimated to be worth $840 billion. Furthermore, Shift offers value-added services such as financing, insurance, vehicle maintenance contracts, etc. Shift is an end-to-end auto e-commerce platform that enables users to buy and sell cars online right from the comfort of their homes. We will look at the logic of Shift's valuation at a later point in this article, but going by the numbers mentioned above, you know it's a no-brainer buy if the business holds up strong on our quality (BTM Crucial Characteristics) check. Vroom:Īs you can see, Shift is the best value and offers the highest expected return from this group of rapidly growing end-to-end auto e-commerce companies. In my hunt to find a way to play the used car market opportunity, I have finally zeroed in on Shift Technologies ( NASDAQ: SFT).īefore we get into the detailed investment thesis, I would like to share a comparative analysis of Shift vs. Even at current prices, I don't like their valuations. Since then, Carvana has outperformed the S&P 500 by ~2%, and Vroom has underperformed S&P 500 by ~40%. However, after carrying out thorough due diligence, we concluded that both Carvana and Vroom were richly priced at $210 per share and $49 per share, respectively. Carvana: A Compelling Narrative With One Major Issue We have previously presented detailed research on both - Carvana and Vroom, as can be found here:ġ. Sergio Di Pasquale Luci/iStock Editorial via Getty Images Investment ThesisĪn acceleration in the transformational shift in the massive yet highly fragmented used car retail market (from traditional auto-dealerships toward digitally-native tech companies like Carvana ( CVNA) and Vroom ( VRM)) has piqued our interest over the last few months. #Shift car sales free#Active contributors also get free access to SA Premium. It's easy to become a Seeking Alpha contributor and earn money for your best investment ideas. Learn More »Įditor's note: Seeking Alpha is proud to welcome Ahan Vashi as a new contributor.
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